"The Curse of the Voynich" book launch...?

How should we launch our splendid book? In many ways, Compelling Press is approaching book publishing back-to-front:-

* We're starting small, guerilla-style (aiming to grow demand as we go)
* We're printing on demand (so that we can make rapid changes to the content)
* We're collecting real endorsements (not the fake ones many books sport)
* We're launching a paperback original (what use are hardbacks for most people?)

Following the logic through, what use is a launch party? Perhaps should we concentrate on making publishing the book worthwhile by making sure people buy it and read it, and then have a success party where everyone is invited?

What do you think?